The Best Email Marketing Software For Small Business

by | Sep 18, 2023

Marketing experts agree that each email subscriber is worth about $1/month to your business. In other words, a business with 10,000 subscribers on its email list is expected to make $10,000/month from its subscriber base. 

At Pursuit of Passive Income we manage our 25,000+ subscribers with ConvertKit, which we happily use and recommend to anyone looking to implement an email marketing strategy into their business! So keep reading as we cover all the reasons why we believe ConvertKit is the ultimate choice for businesses looking to leverage the power of email marketing!

Why Do We Use & Recommend ConvertKit?


User-Friendly Interface

Small business owners often wear multiple hats and may not have the time or resources to navigate complex email marketing platforms. ConvertKit offers an intuitive, user-friendly interface that allows even those with minimal technical expertise to create and manage effective email marketing campaigns. Its straightforward dashboard, drag-and-drop email builder, and automation features simplify the process, saving valuable time and resources.

Audience Segmentation

One of the key principles of successful email marketing is sending relevant content to the right audience. ConvertKit excels in this regard by providing robust audience segmentation capabilities. You can easily divide your subscribers into different segments based on their interests, behaviors, or demographics. This enables you to tailor your emails to specific groups, increasing engagement and conversions.

Automation and Sequences

Automation is at the heart of ConvertKit’s appeal. Small business owners can set up automated email sequences that nurture leads, welcome new subscribers, or recover abandoned carts, all without manual intervention. ConvertKit’s visual automation builder simplifies the process of creating complex automation workflows, allowing you to focus on other aspects of your business.

Responsive Email Templates

ConvertKit offers a range of professionally designed email templates that are fully responsive, ensuring that your emails look great on any device. This feature is crucial in today’s mobile-centric world, where a significant portion of email opens occurs on smartphones and tablets.

ConvertKit Templates


Personalization is a key driver of email marketing success, and ConvertKit excels in this area. You can easily personalize emails with subscriber names, custom fields, and dynamic content based on user preferences. This personal touch helps build stronger connections with your audience and increases email engagement.

A/B Testing

Optimizing your email campaigns for maximum impact is essential for small businesses with limited resources. ConvertKit offers A/B testing capabilities, allowing you to experiment with different subject lines, email content, and send times to determine what resonates best with your audience. This data-driven approach helps improve your email marketing strategy over time.

Robust Reporting and Analytics

ConvertKit provides detailed reporting and analytics to track the performance of your email campaigns. You can monitor open rates, click-through rates, conversion rates, and more. These insights help you make data-driven decisions and refine your email marketing strategy for better results.

Integration with E-commerce Platforms

For small businesses with online stores, ConvertKit seamlessly integrates with popular e-commerce platforms like Shopify and WooCommerce. This integration enables you to automate product recommendations, recover abandoned carts, and send personalized product offers, driving sales and revenue.

Stellar Customer Support

Small business owners often need assistance with their email marketing efforts, and ConvertKit’s customer support team is known for its responsiveness and helpfulness. Whether you have technical questions or need guidance on email marketing best practices, ConvertKit’s support is there to assist you.

Affordable Pricing

ConvertKit offers competitive pricing plans that cater to businesses of all sizes. Their pricing structure is transparent, with no hidden fees or surprises, making it a cost-effective choice for small business owners.

ConvertKit Pricing

In conclusion, ConvertKit stands out as the best email marketing software for small business owners due to its user-friendly interface, powerful automation features, audience segmentation capabilities, and extensive personalization options. With ConvertKit, you can create and execute effective email marketing campaigns that drive engagement, conversions, and growth for your small business. It’s a valuable tool that empowers small business owners to connect with their audience and achieve their marketing goals efficiently and effectively.