It’s no secret that an online presence is super important for your brand.
A Blog is a great way to showcase your work, share ideas, and generate significant income in the process!
In this article, we’re going to provide a step-by-step blueprint for you to start a profitable blog in an efficient manner without breaking the bank.
A note of caution – The blogging landscape is ever-changing just like any business environment. Therefore, it is important to implement strategies that work today rather than taking blogging advice from someone that started five or ten years ago.
So with that said, here are the 5 easy steps to start on your very own money making blog this year!
- Set Up Your Blog
- Choose Your Blog’s Niche
- Install WordPress & Choose A Theme
- Create Great Content For Your Blog
- Promote Your Blog
1. Set Up Your Blog
Step #1 is to actually set up your blog, which means you will need a web hosting company to host your content. You can get started with as little as $2.95 by using Bluehost, which includes your free domain name and web hosting for your site.
So if you’re ready to get started, here are the exact steps to getting set up:
- Go to Bluehost.com (<- this link gets you a discount) and click Host Your Site.
- Choose the Choice Plus Plan.
- Enter the domain name you want to use (i.e. pursuitofpassiveincome.com).
- Input your account information.
- Choose an account plan based on how long you want to pay. (Bluehost offers a 30-day money-back guarantee with all plans, so no risk!)
- Uncheck the Package Extras (you don’t need them.)
- Complete your purchase, choose your password and log in to your Bluehost account.
- Answer the onboarding questions or skip them, but choose “blog” when prompted.
- Click “skip” when it comes to choosing your theme. (We’ll get that sorted out later.)
- From the Bluehost dashboard, click the WordPress button on the top right and you’ll be taken to WordPress.
Well done! You now have a self-hosted WordPress blog! 😀
As far as choosing your domain name, here are a couple of tips:
- Choose a .com domain name if possible.
- Make it short, easy to spell, and pronounce.
- Your domain name should be reflective of what your blog is about so that people can easily find it when they’re searching for topics related to your niche.
For example, if you want to start a blog about budgeting, you could use a domain name like “BudgetingForBeginners.com” or “LiveOnABudget.com.”
This brings us to Step #2.
2. Choose Your Blog’s Niche
The niche you choose will be the foundation of your blog. We recommend starting with something broad, which gives you the ability to pivot and narrow your focus as you go, as well as expand your offerings and content as you grow!
The old advice will tell you to choose something you’re passionate about, but the point of this article is to create a profitable blog, not just to create a blog. Generally, it helps to have a passion for your subject, but you need to think about the demographic of your target audience and what they are willing to pay for.
To get started, answer these questions:
- What topics are you knowledgeable about?
- What topics do you enjoy discussing?
- What demographic would you like to target with your blog? (men, women, parents, etc)
- What interests your target demographic?
Your niche should also be something that has a large enough audience to support your blog. For example, if you want to write about a very specific topic like “how to make the perfect grilled cheese sandwich,” there may not be enough people searching for that topic to sustain a successful blog.
So with this in mind, here are the 6 most profitable blog niches:
- Digital Marketing
- Blogging & Making Money Online
- Health & Fitness
- Personal Finance & Investing
- Personal Development & Self Care
- Recipes & Food
Ask yourself how you plan monetize this market? What goods and services are people paying for right now in your target niche?
These are important because ultimately you will make the most money if you can rank for keywords related to best selling products in your niche.
Let’s take the fitness niche for example. Maybe you aren’t able to rank for best ab workout or most popular dumbbells, but if you can get traffic to an article ranking the best tasting protein powder, that article has massive income potential.
Finally, make sure you consider any leverage you already have in your life.
Here are some questions to ask yourself:
- What levers can you pull?
- Do you have connections?
- Insider information on a market?
- An incredible skill set compared to most people?
- How are you uniquely positioned to leverage any and everything in your life that others wouldn’t be able to keep up with?
All these things should be taken into account when deciding on your niche!
3. Install WordPress & Choose A Theme
Now that you’ve chosen your niche and domain name, it’s time to install WordPress and choose a theme. We recommend using WordPress because it’s the most popular blogging platform (used by 30% of all websites!) and it’s free to use.
Not only is it one of the most economical options for building your blog, it also offers the most features and is very nimble as far as customization, which will pay dividends down the road.
From your WordPress dashboard, you will be able to customize and improve your new blog using a large collection of WordPress plugins to help with things like search engine optimization and site speed.
Bluehost makes it easy to install WordPress with its one-click Install.
So when you log in to WordPress, click “Start Building” and choose “Business” for the type of blog you want to create.
Then, enter your “Site Title” and “Site Description.”
Once you have WordPress set up, play around with the dashboard and familiarize yourself with the platform.
Are you ready to start your blog? Get started for just $2.95/month (63% off your hosting plan) with the link below:
Choose Your Theme
Next, it’s time to choose your WordPress theme! A theme is basically the design and layout of your new blog.
There are free WordPress themes and paid themes, but we recommend using a paid theme because they come with more features and customization options.
Trust us, you will save countless hours and numerous headaches by investing in a popular paid theme like Divi by Elegant Themes.
We started Pursuit of Passive Income with a free theme and spent countless hours working to perfect the design to make our site visually appealing to our readers. Once we had something that was serviceable, we realized the theme didn’t have certain capabilities and customization options we needed to grow our brand.
Ultimately we decided to cut our losses and completely start over from scratch with Divi, which in the end turned out to be a great decision as we still use the Divi Theme today!
Please please do not make the same mistake we did!
This link offers a 20% discount on the Divi Theme for those of you that are ready to get started today!
Once you purchase your theme you will need to install it in WordPress, which is much easier than it may seem.
From your WordPress dashboard, select “Appearance” on the sidebar menu and click “Themes”.
Next, click “Upload Theme” at the top of the page and upload the zip file that you will have downloaded from Elegant Themes.
And there you have it, you’re ready to start creating a beautiful design for your new blog!
4. Create Great Content For Your Blog
Now that you have your blog niche, free domain name, web hosting, and theme all set up, it’s time to start creating great content with your first blog post!
This is the part where most people give up because they think they need to be a great writer to create content for your new blog. But the truth is, you don’t need to lock yourself in your office and write until the end of time.
In fact, we advise against it. You need to operate your blog like other successful bloggers – as the owner of a blogging business, not as a writer.
We can now use powerful AI tools like Jasper (input link) to help us create a blog post optimized for search engines coupled with a tool such as Surfer SEO (insert link) to ensure your post has the appropriate title, keywords and phrases to rank on Google search.
Jasper is super advanced and will actually write your posts for you once you give it a sample title and some starter text. It is a tool we use for every article we create and saves our teams countless hours when creating content.
If you’re ready to start creating great content for your blog, get started with Jasper (<- Free Trial with this link)
So let’s talk about where to start with your blog’s content.
The essential pages you’ll want to start with are your Home Page and an About Page. We built both of these pages using the Divi Theme Builder, which we recommend you do as well. Feel free to copy our format and tweak to reflect your brand and message.
In addition, you will want to have a couple of tabs that include the most useful resources offered on your blog, as well as some transactional list posts that are the big money-makers as far as affiliate revenue.
From there, you’ll want to fill in your site with your first 5-10 new blog posts and you’re off and running!
A Few Tips To Improve Your Blog Articles
Here are a couple of suggestions when writing your content.
- Always strive to over deliver on value to your readers. Keep the content clear and as concise as possible to offer the solution they are looking for.
- We are all visual to a certain extent. Include photos, infographics, and other visual aspects that compliment and help explain your content.
- Format your headings correctly with H2 and H3 tags, and use bulleted lists and images to break up long lines of text. No paragraph should be longer than 3-4 sentences.
- Understand the search intent of those coming to your site. If your focus keyword is say “How to Grow on TikTok” don’t begin the article talking about Instagram. Give them what they want.
- Choose a font that is easy on the eyes and don’t over-color your website. Simplicity is bliss!
- Bullet points and appropriate headers will allow your readers to skim your content for the content that is most useful to them.
- Utilize bold and italics to help emphasize important aspects of your article.
Keep in mind that a blog is static in nature but can always be updated and improved over time. Avoid overcomplicating your publishing in the beginning, get the content online, and continue to improve as you go along!
5. Promote Your Blog
Finally, it’s time to start acquiring readers and promote your blog!
There are many ways to get more eyes on your content, but let’s consider the most effective ways to generate consistent readership, which is a key to long term success.
Platforms like YouTube, Instagram, Facebook and now TikTok are excellent places to share your blog content and connect with potential readers.
There are a number of ways to use social media effectively for promoting your blog, but one of the most important is to be consistent. Post regularly, interact with other users, and create valuable content that will interest your target audience.
Guest blog posts will produce some of the best ROI for your blog when done at scale. Being featured on other top blogs will generate a consistent stream of new readers and help your domain authority, ultimately increasing your ranking on Google.
The outreach at the onset will be somewhat tedious, but the looming reward makes it an important strategy for growth. Contact other successful bloggers in your niche and offer to write a guest post for their blog, and build as many relationships as you can in the process!
Once you have a few guest blog posts under your belt, the outreach and content creation becomes easier as you go along, creating a snowball effect of growth and profit for your blog!
Link building is the process of acquiring links from other websites to your own.
These links are considered to be the currency of the internet.
This is important because it not only helps with referral traffic, but it also increases your domain authority, which in turn will help your blog rank higher on Google.
There are a number of ways to get links to your site, but one of the most effective is to create linkworthy content. This could be in the form of an informative blog post, an insightful video, or even a helpful tool or resource.
Then, reach out to other bloggers and website owners in your niche and let them know about your content. Most of the time, they will be happy to link to it if they believe the content is likely to be consumed by their audience.
Starting A Blog: Summary
I’m hopeful that a takeaway from this article is that starting a blog is fairly easy.
We were able to set up Pursuit of Passive Income in about a week while working on it in our spare time. That includes the Home & About pages as well as our first 5 posts to fill out our site.
From there, we recommend putting systems in place for generating additional content, while you focus on promoting your new blog!
So to recap, the 5 steps to starting a profitable blog are:
- Set Up Your Blog
- Choose Your Blog’s Niche
- Install WordPress & Choose A Theme
- Create Great Content For Your Blog
- Promote Your Blog
The best advice we can give any aspiring blogger is to START!
If you’ve made it to this point of the article, you’re likely ahead of the pack as you’ve committed yourself to learning how to start your own blog.
So again, while starting can be daunting it is the only available option to you! Take action and learn as you go!
We wish you nothing but success and are here to help in any way that we can.