5 Reasons To Start A YouTube Channel Right Now

by | Aug 15, 2023

In the dynamic landscape of digital content creation, starting a YouTube Channel is one of the most enticing avenues for aspiring online entrepreneurs to explore.

As we approach the mid-2020s, the allure of sharing your passions, insights, and expertise through videos is more compelling than ever.

This article highlights our top five reasons why right now is the perfect time to embark on your YouTube journey. From establishing a personal brand to monetization, location independence, and fostering evergreen growth, let’s delve into why starting a YouTube Channel is the only decision to make right now.

Build A Personal Brand

Our top reason for starting a YouTube Channel is to meticulously shape and cultivate your personal brand online. In an age where digital presence holds significant sway, a YouTube Channel serves as a canvas to paint your unique identity, values, and expertise.

As you create & curate content that resonates with your passions and insights, you gradually weave a narrative that distinguishes you from the crowd. Your channel becomes a platform where viewers not only engage with your content but also connect with you on a personal level.

A YouTube channel empowers you to showcase your skills, knowledge, and experiences authentically. Whether you’re a budding chef, a travel enthusiast, a fitness guru, or a tech aficionado, your channel becomes a stage to express yourself & resonate with like-minded individuals who share similar interests.

As your audience grows, you establish credibility within your chosen niche, transforming your YouTube presence into a beacon of expertise. This, in turn, can open doors to collaborations, partnerships, and opportunities that align with your personal brand which only propel your journey & influence forward.

To this end, the power of building a personal brand on YouTube extends beyond the platform itself. Your channel serves as a digital portfolio that transcends borders and allows you to showcase your talents to a global audience.

With thoughtful content creation, you create a lasting impression in the minds of your viewers that fosters an unmatched sense of loyalty and community – all the more reason to embark on a transformative journey of self-discovery and growth to establish a personal brand that is uniquely yours in the vast digital landscape.


The allure of turning your passion into a profitable venture makes YouTube’s monetization feature a compelling reason to start your channel.

As you create content that resonates with your interests and expertise, the prospect of earning income from your videos adds an exciting dimension to your creative journey. With YouTube’s monetization options such as ads, channel memberships, and Super Chat, you have the potential to generate income while doing what you love.

What makes YouTube’s monetization particularly appealing is the concept of evergreen content. Unlike traditional forms of income that might have a finite duration, your videos have the capacity to continually generate revenue over time.

Once published, your content remains accessible to a global audience, and as viewers engage with it, you continue to earn a passive income stream that persists even when you’re not actively creating new content. This intrinsic ability of YouTube videos to keep paying you over time adds a layer of financial stability and growth potential that contributes major value.

Plus, YouTube’s recent announcement to offer monetization on YouTube Shorts has opened new avenues for creators to earn from their short-form videos. One of YouTube’s greatest strengths is that it continues to reward its creators with more ways to earn from their efforts on the platform!

Location Independence

A common theme among each of the online business models we recommend is the ability to work from anywhere in the world.

With nothing more than a camera, a computer, and an internet connection, you can create, film, edit, and upload videos from virtually anywhere in the world. This level of flexibility not only liberates your creativity but also allows you to integrate content creation seamlessly into your lifestyle, transcending geographical boundaries.

Imagine capturing stunning travel vlogs from exotic destinations, sharing your expertise while nestled in a cozy café, or crafting tutorials against the backdrop of your favorite natural landscapes.

The ability to create and connect without being confined to a specific location is one of our favorite aspects of starting a YouTube Channel. This level of independence lets you tailor your content to your surroundings, giving your audience a glimpse into your world while exploring diverse environments.

Moreover, the digital nature of content creation means that you’re not restricted by traditional office hours or physical limitations.

Whether you’re a full-time traveler, a remote worker, or someone seeking to make the most of their free time, a YouTube Channel empowers you to curate and share your experiences, insights, and expertise, regardless of where you are. By embracing the location-independent aspect of YouTube, you can truly explore the world as you create and connect with a global audience.

Evergreen Growth

The concept of evergreen growth is another major reason to start a YouTube business.

Unlike many forms of content that may have a limited shelf life, YouTube videos continue to reach and engage audiences over time. With each new viewer discovering your content, your channel experiences a steady growth trajectory that persists well beyond your initial upload.

YouTube’s algorithm-driven recommendation system ensures that your videos are consistently pushed to relevant audiences, even long after their publication.

This means that the content you create today could continue to find its way to viewers tomorrow, next year, and beyond. This evergreen nature of YouTube’s platform not only extends the reach of your work but also provides a consistent source of engagement, interaction, and additional revenue as your channel evolves.

Your content effectively becomes a repository of information that remains relevant and discoverable for years to come. This phenomenon of evergreen growth not only solidifies your presence in the online world but also rewards your commitment to content creation with a lasting impact.

By starting a YouTube channel, you embark on a journey of sustained influence, where the seeds you sow today can continue to flourish and make a meaningful difference in the lives of your audience for years to come.

Access To Future Opportunities

YouTube presents a unique gateway to an array of future opportunities that seamlessly align with your personal interests and business aspirations.

The vast and diverse audience YouTube provides is a fertile ground to cultivate meaningful connections, partnerships, and collaborations that can transcend the digital realm. As your channel gains traction, you position yourself as an influential voice in your chosen niche, attracting opportunities that can significantly amplify your personal brand or business venture.

The sheer scale of YouTube’s audience, more than 2.7 billion active users, offers a remarkable chance to reach people who resonate with your content. This exposure not only enriches your channel’s community but also opens doors to ventures that align with your goals.

Whether it’s potential brand partnerships, sponsored content, speaking engagements, consulting gigs, or even opportunities for product launches, the platform’s wide-reaching impact magnifies your potential for success.

Moreover, YouTube serves as a dynamic portfolio that showcases your skills, expertise, and creativity to a global audience. This digital showcase can be instrumental in shaping your professional trajectory, attracting attention from employers, clients, or investors who value your unique perspective and content creation capabilities.

By establishing your brand as a credible authority in your field, you open yourself up to opportunities that wouldn’t have been accessible otherwise. Ultimately, your YouTube Channel serves as a catalyst for growth, propelling you toward a future brimming with exciting and rewarding possibilities.

Final Thoughts: The Hardest Thing To Do Is Start

This goes for just about anything in life, but especially YouTube – The hardest thing to do is start!

It’s really tough to put yourself out there. You’re worried about being shy on camera or what your friends and family will think. Maybe you don’t have the filming & editing skills yet so you convince yourself you’re not ready.

Well, I can tell you from personal experience that you will never be ready.

But guess what? The chances are, no one is going to see your first video.

YouTube isn’t going to trust you as a brand new creator and push your video into the viral vortex. It’s just not, unless you happen to engineer some major launch with a big budget or get extremely lucky. I wouldn’t count on it.

So, if you’re struggling to start, take out your phone and record an honest, unscripted video to announce your channel to the world.

Yes, maybe you’ll want to jot down some talking points before you start, and yes, you’ll probably want to do some simple editing to make the video bearable for the people that do see it.

But there’s your start!

From there, commit to making 10 videos. 10. It’s really not that hard if you keep the process simple and you love your topic/niche.

Once you get to 10 videos, you’re a real YouTuber! Look back on what you’ve accomplished and take stock of how much better you are as a content creator and YouTuber than you were just 9 videos prior.

Then think about how good you’ll be once you’ve uploaded 100 videos. That’s how the YouTube game works. You keep uploading, don’t even think about giving up, and you make each video better than the last.

Pretty soon, you’ll have a whole catalog of content and a real YouTube business.

So take that first step and just start! Once you get to 10 videos on your channel, send me an email and I’ll take a look. I’m happy to give my honest feedback and I’d love to hear about how you’re doing with your channel and where it’s going.

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