5 Best AI Writing Tools of 2023

by | Feb 23, 2023

Artificial Intelligence has taken the world by storm, and for good reason. Business owners must invest in the best AI writing tools to create content faster or risk falling behind. This article provides our list of best AI writing tools for 2023 so you can keep pace!

AI writing tools have revolutionized how we write, edit and improve our written content. With the rise of technology, the demand for effective and efficient writing software has skyrocketed, leading to the development of AI writing tools. These tools can assist us in writing, editing, and improving our written work in a matter of minutes, making writing an effortless task.

Whether you’re a blogger, freelance writer, or student, AI writing tools can make a huge difference in your writing process. This article will explore the best AI writing tools available in the market and how they can benefit you. From identifying grammar and spelling errors to writing entire blog posts, AI writing tools can take your writing to the next level.

The Best AI Writing Tools: Top Overall Picks

In a world of content-driven businesses, the hardest thing to do is keep up. Large online publishers leverage massive content creation teams to push out hundreds of new posts daily. So how do we keep up?

As a smaller online content business, artificial intelligence is helping us publish more great content than ever! We will get into our exact process for utilizing AI writing tools later in this article, but first, let’s take a look at our list of top AI writing software.


Surfer is the best AI writing software for SEO.

Give the tool any specific keyword, and it will compile data from the top-ranking articles across the various search engines. From there, it will give your writing a “Surfer Score” based on guidelines it provides based on the content Google and other search engines are currently rewarding.

For example, if we are writing for the keyword “best ski resorts in the United States,” Surfer tells us the article should be 2,800-3,200 words with 20-60 headings, have at least 64 paragraphs, and include 12-24 images.

Further, it gives us a list of semantically-related keywords and phrases to include throughout the content, such as ‘advanced skiers,’ ‘mountain village,’ ‘vertical drop,’ and more.

This information gives you the best chance of ranking your article higher in search results, which of course, is paramount to increasing traffic and making more money. Surfer is absolutely essential for bloggers, content creators, and other online business owners.

Check out our full Surfer review here.


  • Content Editor – Write with guidelines and get content suggestions
  • Keyword Research – Plan your content and generate a strategy
  • Grow Flow – Surfer’s AI growth management platform
  • Audit – Optimize existing content with a full audit
  • Outline Builder – Generate briefs with catchy headlines in seconds
  • Surfer Academy – Live training to help you improve your writing
  • Connectivity – Integrates with Google Docs, Jasper, and WordPress


Basic: $59/month; $49/month annually

Pro: $119/month; $99/month annually

Business: $239/month; $199/month annually

How We Use Surfer

At PPI, we use Surfer daily in our content creation process to ensure all of our articles are optimized for SEO with a Surfer Score of at least 90. We feel it gives us the best chance to rank on the first page of Google search results, which is the entire strategy of our business.

Without Surfer, we would be stuck on page 5 or worse in the search results, and no one would even read the content we are working so hard to produce. So make sure to sign up for Surfer today if you are serious about your online business!


Jasper is the best AI writing tool for creating content.

It uses AI to write content for your blog, social media, website, and more. Simply prompt Jasper to write about a specific topic, and the software will immediately start writing original content that is optimized for SEO.

It can be used to write blog posts, stories, and even entire books, and has a function to summarize or rewrite existing content into your own original work that is free of plagiarism.


  • Boss Mode – Write long-form content 10X faster
  • Plagiarism Checker – Ensure your content is 100% original
  • Rephrase Function – Rewrite paragraphs into original content
  • Surfer Integration – Connect to Surfer to optimize your articles
  • Multiple Languages – Jasper can read and write in over 25 languages
  • Art – Jasper creates amazing art in seconds


Boss Mode starts at $59/month for 50,000 words ($49/month paid annually).

Business Plan starts at $499/month for a custom plan.

How We Use Jasper

At PPI, we use Jasper to avoid AI detection as we produce our content.

We create articles using a combination of freelance writers and various AI writing tools, so we need to make sure our content is considered original in the eyes of Google.

In short, we use ChatGPT or Bard to help us with keyword research, content outlines and even write content. Originality.AI will then tell us that our content shows as 99% AI-generated, so we put each paragraph into Jasper and have it rephrase our writing into original content.

At this point, we put it back into Originality.AI, and it will show as under 2% AI-generated, and we are ready to publish! As you can tell, Jasper dramatically speeds up our content creation process, and we can’t live without it.

In fact, we love it so much that we worked out a partnership with Jasper to offer 10,000 words free when you use this link!

Chat GPT

ChatGPT is the AI chatbot developed by Open AI that takes millions of data points to respond in a conversational way to whatever prompt it is given.

The power of this type of tool is unprecedented, the magnitude of which can be explained by the fact that ChatGPT recorded 100 million users just two months after its launch in November 2022.


  • Keyword Research – Generate keyword ideas in your niche
  • Title Help – Request variations of a working title
  • Create Outlines – Ask it to create an outline based on your article title
  • Content Writing – Prompt the tool to write paragraphs and entire articles
  • Write Code – ChatGPT can write code for your website
  • Create Calculators – Have it create a calculator to embed in your site


ChatGPT is free to use. Check out chat.openai.com/chat to try it out today!

How We Use ChatGPT

ChatGPT has put our content creation process into hyperdrive. We use it to find keyword ideas with high search volume and low competition, create titles and outlines, and even write certain parts of our articles.

Keep in mind, however, that we manually edit and revise our articles to ensure we are providing high-quality content to our audience.

Another consideration is that Google and other search engines are penalizing AI-generated content in many cases. We use additional writing software tools such as Jasper and Originality.AI to paraphrase ChatGPT’s writing in an effort to avoid AI detection.


Grammarly is the best AI-powered grammar checker.

As more AI-generated content flushes through the internet, the more we need a tool like Grammarly to correct all of its mistakes. Not only will it check your writing for correctness, it also offers suggestions on clarity and readability, which go a long way toward improving your writing.

Further, Grammarly offers a plagiarism checker that is essential for avoiding search engine penalties levied against duplicate content so you can rank higher in results.


  • Mistake Free Writing – Produce more high-quality content
  • Tone Suggestions – Improve your writing style
  • Full Sentence Rewrites – Create better versions of your writing
  • Plagiarism Checker – Scans the entire web to avoid duplicate content
  • Integrations – Connects to almost all major email, document, and social media providers


The Free Plan offers basic writing suggestions & tone detections

The Premium Plan runs $12/month and includes the plagiarism checker

The Business Plan starts at $15/member/month

How We Use Grammarly

Grammarly is our last line of defense before publishing articles on our site. Typically, we aim for a Grammarly score of 98 or higher to ensure it is well-written and free of mistakes.

From there, we run it through the plagiarism checker and manually revise our draft article until it shows less than 2% plagiarism. Then, we put the article into Surfer, adjust some phrases here and there, add some photos, and then the post goes live!


Originality.AI is the best AI writing tool for AI detection.

The rise of AI-generated content writing tools has forced search engines to crack down and penalize content that it deems is not original.

Consequently, many AI detection tools now exist to combat content written by computers. Originality.AI has risen above the rest as the best tool for circumventing AI detection.


  • Pass AI Detection – Avoid penalties from search engines
  • Chrome Extension – Use the powerful extension to check on the go
  • Check Freelancers – Make sure your team is creating original content
  • Content Confidence – Ensure your clients are receiving original work


Originality.AI costs $0.01 per credit. 1 credit scans 100 words. The following credit amounts are available for purchase at this time:

$20 for 2,000 credits

$50 for 5,000 credits

$100 for 10,000 credits

$250 for 25,000 credits

$500 for 50,000 credits

$1,000 for 100K credits

How We Use Originality.AI

We’ve talked about the consequences associated with publishing AI-generated content. At PPI, we put our articles into Originality.AI before they are published and aim to achieve an AI detection score of less than 20%.

In an effort to keep our credit usage down, we typically write content using freelancers and ChatGPT, then rephrase it using Jasper to help lower our initial detection score. All in all, this tends to work pretty well for our content.

How We Use AI Writing Tools

We’ve covered our content creation process throughout this article, but let’s put it all together so you have a better understanding of how we use these powerful AI writing tools to streamline and improve our blog content.

To begin, we use ChatGPT to come up with keyword ideas, titles, and create an outline for our article. From there, we submit the content brief to our freelance writer to write the article. Of course, we want original content but are ok with our writers using AI tools to overcome writer’s block and speed up the process.

Once we have a draft from our writer, we run the article through Jasper and use the paraphrasing tool to rewrite certain paragraphs that we find dull or that clearly appear to be written by AI software.

After we have made the content more original and are happy with the article, we run it through Grammarly to ensure there are no mistakes and that plagiarism is kept to a minimum.

Next, the article is dropped into Surfer to optimize for search engines. Typically we use the content editor within Surfer to provide us with a general length for the article, then alter some words and phrases until we reach a Surfer Score of 90 or more.

Finally, the draft is run through Originality.AI, and minor changes are made (if necessary) until we achieve an AI detection score of 20% or less.

And there you have it. We are ready to publish. It seems like a lot of steps, but the process flows quite nicely, and ensures we are providing high-quality content to our readers that is optimized to rank well in Google search results.

How AI Writing Tools Work

Artificial Intelligence is known for being a simulation of human intelligence in machines that are programmed to think and act like humans. AI systems are designed to perform tasks that would normally require human intelligence, such as recognizing speech, making decisions, and solving problems. The primary goal of AI is to create systems that can operate autonomously and independently without human intervention.

AI works by utilizing various algorithms, statistical models, and computational methods to enable machines to perform specific tasks. Machine learning is a key component of AI, which allows the system to improve its performance over time by learning from the data it processes. In essence, AI systems use data, algorithms, and computing power to learn and perform tasks in a manner that resembles human intelligence.

What Is An AI Writing Assistant?

An AI writing assistant is a tool that uses artificial intelligence to help users write better, more efficient and error-free content. These assistants use natural language processing (NLP) and machine learning algorithms to understand the context and structure of text and then generate suggestions for improvement.

With an AI writing assistant, users can write faster, more confidently, and with greater accuracy, freeing up their time to focus on the creative aspects of writing.

AI writing assistants can be used for a variety of writing tasks, such as composing emails, writing articles, producing blog posts, or for social media-related activities. They are especially useful for those who need to produce a large volume of content in a short amount of time.

These tools can also help users avoid common writing pitfalls and improve their writing style, making their content more professional and effective. With an AI writing assistant, users can produce high-quality content faster and with less effort, making it an essential tool for anyone looking to improve their writing productivity.

Where To Start With AI Writing Tools

The power and utility of AI writing tools is undeniable. So where do you start? Of course, everyone’s situation is different, but if we were to start from scratch with a limited budget for AI software tools, I would recommend the following.

Invest in Surfer from the beginning. With the way content is created these days, your content doesn’t stand a chance of ranking unless it is optimized for SEO. The best path toward true passive income from a blog or other online business is through SEO.

Utilize ChatGPTThis is a free tool with capabilities beyond our wildest dreams. It is a no-brainer to leverage ChatGPT but make sure not to overuse it. You still need to understand the basic principles of content creation.

Get Grammarly. Again, this is another free tool that is essential for upgrading your content. With that said, in the event you don’t use another tool for plagiarism detection, we recommend opting for the Individual Plan to keep plagiarism within your content to a minimum. You will find that most publishers will require you to use Grammarly when writing guest posts and contributing content as you grow your business.

Next, purchase Originality.AI credits as needed to pass AI detection. This is a long-term investment in your business and something that can’t be ignored.

Finally, leverage Jasper. Once you start making some money with your online business, sign up for Jasper and use their paraphrase tool to help you pass AI detection in a fraction of the time it would otherwise take.

Final Thoughts

Artificial Intelligence is the future of online business, for better or worse. The technology is still very new, and it will continue to develop faster than we can fathom.

For those of you that are still somewhat unfamiliar with the power of AI and what it can help accomplish, head over to ChatGPT and start talking to it. Ask it questions and see what it comes up with. It’s amazing.

Finally, we hope this article provided the information you were searching for and wish you all the best with your business and hope some of these AI writing tools will help you along the way.

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